Despite having good content many times, many times our page is not shown on the first rank or first page on the search engine. It is 100% true that content is the king (Content Is King), but if we do not do On-Page SEO of the page properly then it is difficult to get its ranking on Search Engine.
In the last article, we have come to know what is seo and what are its factors. In this post, we will know in detail about what is on-page seo and advance techniques of onpage seo.
SEO (search engine optimization) of any blog, website or webpage is done in 2 ways;
1. On-page Seo
2. Off-page Seo
On-Page Seo is a complete task in which you will get the title, meta tags, content, multi media, url, speed, keyword placement, keyword density, content length, web page design, sub heading tags, outbound links and internal links of the web page. Everyone has to optimize. So now we will know all these tasks in detail.
On Page SEO Techniques
If you optimize the pages perfectly by following the Seo Techniques given below, then no one can stop you from getting the first rank in google or any other search engine.If you optimize the pages perfectly by following the Seo Techniques given below, then no one can stop you from getting the first rank in google or any other search engine.
1. Create high quality content
You will ask this question from any seo expert in the world that what are the seo tips to get first rank on google, then the first answer will be - 'Content is King'.
Everyday many new blogs are created and lakhs of posts are written, so if you want to get first rank then you have to create good content.
Not only written in high quality content, multimedia is also given importance.
Today, if you think about writing a new post on any niche, then first of all search it once on google. There would hardly be any niche or topic left on which very little content would be found.
So if you want to create high quility content then first read google's top 10 result thoroughly and then create best and long content from them. If you do this and use all ON-PAGE seo techniques, then I tell you from my 3 years of blogging experience that your post will be on the first page within 6 months.
Elements of High Quality Content: To find out whether your content is high quality or not, ask yourself the following 7 questions -
1. Is the length of the content above 1000 words?
2. Does the post have images, videos or any eye catching infographic?
3. Is the grammar and spelling of the content correct?
4. Is the text of the page properly formatted?
5. Is the text on the page readable? (means in small paragraphs)
6. Is the content worth sharing on social media?
7. Are there proper internal and external links?
If your answer is 'Yes' for all the questions then congrats your content is ready for search engine. If 'no' then first fix the content.
2. Use targeted keyword in title tag
It is very important to optimize the title of the web page after the content in On-Page SEO. Because the search engine first displays the title of the webpage.
Whatever keyword you want to rank, use it as much as possible in the starting of the title, which increases its value on the search engine.
If it is not possible to use the targeted keyword at the beginning of the title, then it should be used at least once anywhere in the title.
3. Use modifiers in title
Modifiers like best, latest, tutorial, guide, quick and 2020 (current year) can help you a lot in getting you ranked for long tail versions of keywords.
4. Make the url of the page seo friendly
Google gives the most importance to the first 3 to 5 words of the web page's url.
So you should make the url as short as possible.
And always targeted keyword should be used inside the url.
Example of url:
probloghindi.com/p=123 (Avoid)
5. Convert Title to <h1> heading tag
Seo heading tag <H1> is very important. <H1> tag is used to display the title in the body section of the page.
In most wordpress themes, the <h1> tag is automatically added.
But in many free themes and blogspot template, the title of the page is not added correctly.
So first of all check in the source code of your page whether your title is in <h1> tag or not. If not, then convert the title to <h1> tag.
6. Use keyword in first 100 words
It is very important to have the article first 100 to 200 words of the keyword you want to rank.
Many people create a very big intro of the post and use the keyword in the last. Due to which the search engine may have difficulty in understanding your article.
If you use the keyword in the first 100 words, then it gives a strong signal to the search engine. And by that its value also increases.
7. Use sub heading tags
After the title of the page, proper use of the sub heading tags (<h2>) done in the page helps a lot in google ranking.
You should use related keywords in sub heading tags.
Use subheading at least 2 times in every post.
i wordpress
8. Use Meta description
Meta description is a short description of the post displayed below the title in the search engine.
Use the targeted keyword at least once in the meta description. And the length of meta description should be at least 180 characters.
If you do blogging in Hindi, then if meta disctiption is possible, then write in Hindi only, which can increase your click rate.
9. Boost website speed
If your site takes a lot of time to load, then it is a very bad sign for your blog's SEO. Site speed is the most important factor in seo.
So if you also want to boost the speed of the site, then first of all you have to know the speed of the site. To know the site speed, you can use all these three tools GMetrix, Google Page Speed Tool and Think With Google.
if you are on wordpress
10. Use Responsible web design
Google has started mobile first indexing. So search for websites whose design is not responsive.
11. Reduce Bounce Rate
Bounce Rate means what percentage of visitors leave your site after visiting only one page. You can find this out by using google analytics tool.
When the website bounce rate is high, it gives negative feedback to the search engine.
You can increase the bounce rate by following the 10 steps given below;
1. Improve the readability of the content.
2. Remove PopUps from the website.
3. Create Call-to-action inside the webpage.
4. Increase your brand trust of people by presenting the right content on the website.
5. Keep publishing fresh content on the blog.
6. Write Attractive meta description.
7. Create multiple landing pages for High-Volume Keywords.
8. Speed up the loading time of the page.
9. Set External Links to open in new window only.
10. Create at least one author box in the post.
Apart from this, you can also reduce the bounce rate by using good multimedia.
12. Use Outbound Links
Just having text on the webpage is not important, wherever it is needed, you should give links to authority websites.
Many people do not give outbound links, they believe that their visitors will go to another site. This thing is absolutely wrong.
By giving links to other authority sites wherever necessary, people's trust on you increases and secondly, how much reaserch you have done, the user also knows about it.
13. Correct the structure of Internal Links
Internal links mean the links given on your webpage to other pages of your own website.
If you correct the structure of internal links, then not only the ranking of the page will increase, but the value of other pages you have given the link will also increase a lot.
How to fix the structure of internal links:
If you have already created or not created internal links on your pages, then you can use the tips given below.
1. Page: Make the internal link of the same page page as much as possible related to the page.
2. Remove those links which are not related immediately.
3. Give internal links inside your page paragraph only, if possible.
4. Every time give a new anchor text to the link.
5. Use the high volume keyword in the anchor of the links.
14. Optimize Image
Image optimization is a very important factor in seo. By optimizing the images, you can get high ranking of the images of the webpage on the search engine.
You have to optimize the image in 2 ways. One you have to reduce the file size of the image and secondly you have to give alt tag to the images.
If you use wordpress then you will get many such plugins. With which you can optimize the size of the image.
You can use tools like compressor.io to compress images to run a blog on Blogspot.
15. Use social sharing buttons
The presence of social sharing button on the web page gives very positive feedback to the search engine. And also gives the right to share to the visitor.
I created a blog 5 years ago. Then the field of blogging was new and did not worry much about seo. Just one thing was kept in mind that whatever post I create, one user should like it and the other post should be very competitive.
like blogspot.If you have a blog on blogspot, then you will have to signup on Add This and post its code in your template.
16. Increase Dwell Time of Website
Dwell time is a metric that evaluates the session duration, engagement and CTR of a visitor coming from a search engine on a web page.
If you understand in simple language, whenever a visitor comes to your web page from the search engine, then for how long does he stay on the page.
Suppose you have done a lot of hard work and brought the page to the first page. But if your content is boring, then the user will not be able to stay on it for long and he will go back to another page by pressing the back button.Whenever the user goes to another page by pressing the back button, it sends very negative feedback to the search engine. Due to which your ranking will gradually decrease.
If you do not fix the content in time, then perhaps in some time your page will be out of the first 100 results.
If you are blogging on a high competition niche or your niche is going to be popular in the coming time, then it will be beneficial for you to fix Dwell time.
What is On Page SEO - 16 Advance Onpage Seo Techniques Thank you for reading this article completely. If you have any question regarding on-page seo, then write in the comment box below.
And sharing this post is absolutely free and do not skimp on sharing and help other blogger friends.kuda to 9ja2vibe
